GoldBean Rewards
From First Cup to Gold Moment
GoldBean Rewards is a 10-visit customer journey designed to encourage customers to return, discover new choices, introduce friends and participate in the community. Each stage has a clear purpose:
Visit 1 — Welcome
Start Your GoldBean Journey
- Convert
- Return
- Refer
- Trade up
- Retain
Visit 1 — Welcome
Start Your GoldBean Journey
Join GoldBean with your first purchase.
Visit 2 — Return
Come Back for More
Return for another visit and continue your journey.
Visit 3 — Refer
Bring a Friend
Introduce someone new to The1Cafe.
Visit 4 — Refer
Share It Again
Continue building the community.
Visit 5 — Next Visit
Enjoy Something More
Add a simple food pairing to your next visit.
Visit 6 — Discover
Try Something Different
Discover a featured or seasonal choice.
Visit 7 — Off-Peak
Visit at a Different Time
Visit during a designated quieter period.
Visit 8 — Community
Be Part of the Neighbourhood
Participate in the GoldBean community.
Visit 9 — Pre-Gold
You're Almost There
Complete the final qualifying purchase before your Gold Moment.
Visit 10 — Gold Moment
Complete Your Journey
Reach your Gold Moment after completing the qualifying journey.
Every Visit Has a Purpose
GoldBean Rewards is more than a single reward. The journey is designed around:
Important Programme Note
GoldBean Rewards is subject to approved programme terms and applicable legal and compliance requirements.
- Buy a signature coffee
- Buy a slice of cake
- Scan to join GoldBean
Visit 2 — Return
Come Back for More
Return for another visit and continue your journey.
- Buy a signature coffee
- Buy a slice of cake
- Scan your GoldBean membership
Visit 3 — Refer
Bring a Friend
Introduce someone new to The1Cafe.
- Bring one new friend
- Your friend makes a purchase
- Your friend joins GoldBean
Visit 4 — Refer
Share It Again
Continue building the community.
- Bring another new friend
- Your friend makes a purchase
- Your friend joins GoldBean
Visit 5 — Next Visit
Enjoy Something More
Add a simple food pairing to your next visit.
- Purchase a ham or tuna sandwich
- Add a coffee
- Continue your GoldBean journey
Visit 6 — Discover
Try Something Different
Discover a featured or seasonal choice.
- Featured coffee
- Tea
- Seasonal item
Visit 7 — Off-Peak
Visit at a Different Time
Visit during a designated quieter period.
- Make a purchase during the off-peak window
- Receive extra reward progress
Visit 8 — Community
Be Part of the Neighbourhood
Participate in the GoldBean community.
- Refer a customer
- Participate in a GoldBean activity
- Complete a defined community action
Visit 9 — Pre-Gold
You're Almost There
Complete the final qualifying purchase before your Gold Moment.
- Make a qualifying purchase
- Complete any outstanding requirements
- Confirm your membership details
Visit 10 — Gold Moment
Complete Your Journey
Reach your Gold Moment after completing the qualifying journey.
- Make the qualifying purchase
- Complete all programme requirements
- Receive the defined GoldBean reward under the approved programme terms
Every Visit Has a Purpose
GoldBean Rewards is more than a single reward. The journey is designed around:
- Returning
- Referring friends
- Discovering new choices
- Visiting during quieter periods
- Participating in the community
- Building long-term customer loyalty
Important Programme Note
GoldBean Rewards is subject to approved programme terms and applicable legal and compliance requirements.
The Gold Moment reward must not be presented as guaranteed investment appreciation.