GoldBean Rewards

From First Cup to Gold Moment

GoldBean Rewards is a 10-visit customer journey designed to encourage customers to return, discover new choices, introduce friends and participate in the community. Each stage has a clear purpose:
  • Convert
  • Return
  • Refer
  • Trade up
  • Retain
Your first cup is just the beginning.
Visit 1 — Welcome
Start Your GoldBean Journey


Join GoldBean with your first purchase.
  • Buy a signature coffee
  • Buy a slice of cake
  • Scan to join GoldBean
Purpose: Convert a first-time customer into a member.

Visit 2 — Return
Come Back for More


Return for another visit and continue your journey.
  • Buy a signature coffee
  • Buy a slice of cake
  • Scan your GoldBean membership
Purpose: Build the habit of returning.

Visit 3 — Refer
Bring a Friend


Introduce someone new to The1Cafe.
  • Bring one new friend
  • Your friend makes a purchase
  • Your friend joins GoldBean
Purpose: Turn customers into advocates.

Visit 4 — Refer
Share It Again


Continue building the community.
  • Bring another new friend
  • Your friend makes a purchase
  • Your friend joins GoldBean
Purpose: Grow through customer referrals.

Visit 5 — Next Visit
Enjoy Something More


Add a simple food pairing to your next visit.
  • Purchase a ham or tuna sandwich
  • Add a coffee
  • Continue your GoldBean journey
Purpose: Encourage customers to explore more of the menu.

Visit 6 — Discover
Try Something Different


Discover a featured or seasonal choice.
  • Featured coffee
  • Tea
  • Seasonal item
Qualifying purchases provide bonus reward progress. Purpose: Encourage product discovery.

Visit 7 — Off-Peak
Visit at a Different Time


Visit during a designated quieter period.
  • Make a purchase during the off-peak window
  • Receive extra reward progress
Purpose: Encourage visits during quieter trading periods.

Visit 8 — Community
Be Part of the Neighbourhood


Participate in the GoldBean community.
  • Refer a customer
  • Participate in a GoldBean activity
  • Complete a defined community action
Purpose: Strengthen community participation.

Visit 9 — Pre-Gold
You're Almost There


Complete the final qualifying purchase before your Gold Moment.
  • Make a qualifying purchase
  • Complete any outstanding requirements
  • Confirm your membership details
Purpose: Prepare for completion of the journey.

Visit 10 — Gold Moment
Complete Your Journey


Reach your Gold Moment after completing the qualifying journey.
  • Make the qualifying purchase
  • Complete all programme requirements
  • Receive the defined GoldBean reward under the approved programme terms
Purpose: Create a memorable completion moment and encourage continued loyalty.

Every Visit Has a Purpose
GoldBean Rewards is more than a single reward. The journey is designed around:
  • Returning
  • Referring friends
  • Discovering new choices
  • Visiting during quieter periods
  • Participating in the community
  • Building long-term customer loyalty
Coffee. Community. Rewards. From First Cup to Gold Moment.

Important Programme Note
GoldBean Rewards is subject to approved programme terms and applicable legal and compliance requirements. 
The Gold Moment reward must not be presented as guaranteed investment appreciation.
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